Off-page SEO
Search Engine optimization is one of the most common words one comes across when they search for digital marketing. No doubt SEO marketing is one of the most important in digital marketing. There are various marketing strategies for a particular platform like marketing strategies for twitter but this is one of the most effective digital marketing strategies to grow a business.
How to increase authority?
Link building
It is the practice of getting other reputable websites to link back to your site.. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.
Competitor analysis
Competitor analysis is an important tactic for link building. You just simply need to go to your competitor’s website and look for the back links. Know from where they are gaining links and which sites will allow a hyperlink.
Quality backlinks
The biggest factor of off-page SEO is the number of links and the quality of backlinks. The Search Engine optimization experts suggest that, more than the number of links, the quality of links is much more important. Sharable and creative content is the first step in getting quality and quantity links.
We have also written a blog to share our insights on marketing strategies for applications. We hope you would go through them.
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