Some marketing strategies for Twitter

 Twitter was once just a social media platform to share personal thoughts, but now it’s more than just a thought sharing platform. It’s become a marketplace like the other social media platforms. With over 320 million monthly active users, I think it’s safe to say that you can reach your targeted audience easily.

Twitter is a platform which is often used for politics, blue collar industry, media industry and B2B companies. And the B2B and B2C marketing campaigns are very much different from each other. So, here are some marketing strategies for Twitter:

Twitter Marketing Strategies:

Build a calendar:

A calendar helps you to manage your events, right? Similarly, on digital platforms,, calendar will help you schedule your tweets beforehand itself. You can plan your tweets according to the festivals, or even manage them according to your upcoming events, etc.

It’s very difficult to think of tweets or ideas at the moment, so it’s better to think and create tweets beforehand.

Hashtags and trends:

Hashtags on twitter work the same as they do for any other social media platform. Using the right hashtags gets you almost double the engagement on the tweets than you get for the ones without hashtags.

Hashtags are the perfect way in Search Engine Optimisation to reach an audience which is interested in the same topics that you post but isn’t acquainted with your brand. If you are famous, then you may as well have your own hashtags.

We have also written a blog to share our insights on marketing strategies for applications. We hope you would go through them.