Twitter marketing is a strategy that requires you to create and invest (money, time) so that you can grow your business on a new platform. It will help you drive engagement, traffic and, of course, sales. Twitter is a platform which is often used for politics, blue collar industry, media industry and B2B companies.

Marketing strategies for Twitter:

Know your voice:

It’s easy to keep up with trends, but it’s important that you stick to your niche or your voice, basically what you represent. Yes, definitely when you follow trends, your brand will rise on the twitter analysis, but the key factor is your brand voice, what you represent and sell.

Hashtags and trends:

Hashtags are one of the important part in search engine optimization. Hashtags on twitter work the same as they do for any other social media platform. Using the right hashtags gets you almost double the engagement on the tweets than you get for the ones without hashtags.

Twitter ads to rescue:

Twitter ads can help you reach a much broader audience, without having to wait for organic traffic. Though yes, these ads are paid, they are one of the best ways to reach a broad and interested audience.

So these were a couple of marketing strategies for twitter you should use for your business. The digital world is a fast-paced world, so it’s important to keep up with trends, and what’s going on in the market. Thus, keep your brand updated, and reach heights that you always desired. We have also written a blog to share our insights on marketing strategies for applications. We hope you would go through them.