How is LinkedIn sales navigator a Secret Tool for success?

LinkedIn is apparently one of the most popular networking platforms. It is almost used by all businesses for creating their brand awareness and also for reaching out to potential leads. It is also used by Human Resource Managers for recruiting new talent to their companies. Employees use it for creating a killer profile of themselves which can be used to land better jobs. Also, a lot of useful content can be followed and engaged with. LinkedIn has become a very important tool for sales teams who spend a significant amount of time networking and generating leads. Companies like Digileap Marketing help companies utilize LinkedIn in the best manner to rocket their sales and digital marketing. This blog will explain how LinkedIn Sales Navigator can be used as a secret tool for success.

What is LinkedIn Sales Navigator?

Let us start by first explaining what is LinkedIn Sales Navigator. It is a professional tool that comes only with the premium version of LinkedIn. It helps with generating leads and connecting with them in an organized manner. Relevant leads can be identified in a more effective manner as it gives a boost. The engagement is also monitored and helps foster a large network of leads.

These are the ways in which the Sales Navigator can be used effectively.

Contacts should be integrated with the tool

The process of signing up for the tool is simple but should be done carefully. Make sure that you go through all the steps carefully. There are some details that you might miss. The contacts should be integrated with the tool for good results. This can be easily done by going to the settings button and scrolling down to the bottom of the page. There is a button called Import to Sales Navigator. Click on it. The CRM or the Customer Relations Management data can also be integrated along with the Sales Navigator tool. LinkedIn has partnered with various solution providers like Microsoft Dynamics, Salesforce, and Hubspot to ease this process. Check out the Sync CRM button in the settings tab to integrate the CRM.

Lead Builder Option should be used in an effective manner

Lead Builder is simply the advanced search option on LinkedIn. It has got over 22 different filters. It might be confusing at first but it’s quite easy to use once you’re habituated to using it. The User Interface is simple to understand. The more filters you use, the more specific your search results will be. An important filter is the TeamLink members filter. A personalised introduction is much better than just a blunt one. This filter helps with establishing meaningful connections. It only shows with whom you have a second-degree connection. There is the Show TeamLink members only option which can be found in the Lead Builder option.

There is also an option called the Bluebird Search that helps to search for people that have moved to another organization. They can make use of new business opportunities. The past not current filter can be utilized for this. Make sure that you save the search results so that you don’t have to figure out how to get those exact details again.

Conclusion

There are many ways in which the LinkedIn Sales Navigator tool can be used to improve your sales and marketing. It has to be made sure that you are engaging properly and regularly. Clients have to be engaged with in a personalized manner and the relationship has to be properly maintained. Make sure you periodically take in the feedback that LinkedIn gives you and improvise on your weak areas. One of the best digital marketing company, i.e., Digileap Marketing provides you the best digital marketing services which include LinkedIn marketing as well.