How do social media algorithms works?

 Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content.

Social media algorithms are different for different platforms, depending upon usage, purpose and user base. The main platforms are Facebook, Twitter, YouTube, Instagram and LinkedIn. It is very important to choose best online advertising platforms for your business.

Twitter Algorithm:

After several changes, today, the Twitter algorithm focuses on both relevance and posting time as ranking parameters. The main signals for Twitter’s algorithm are engagement, recenct, activity and media type. Users can also change their content preference setting to change how the feed looks on their account. Also there are different marketing strategies for twitter to understand the algorithm.

Pinterest Algorithm:

Pinterest is, again, a very different layout and follower strategy. It has a guided search algorithm which uses data collected from past content interactions to encourage new links. The algorithm works based on relevance, quality of a pin, domain quality and credibility of the pinner. The benefit to this interest-based algorithm is that it’s always showing the user something Pinterest knows they like. For example, if a user has viewed creative wedding dress ideas, Pinterest is likely to show search results with more wedding dress ideas the next time a user opens it. That is why content marketing strategy is very important.

There are different marketing strategy for applications. Social media algorithms have now become an essential parameter for impacting business strategies and user behavior on social media. Whether for a social algorithm beginner or expert, it is important to know how to harness the power of each platform, from Twitter to YouTube and Facebook, to drive leads, increase sales and improve ROI.