WHAT ARE SOCIAL MEDIA ALGORITHMS, AND HOW DO THEY WORK

 There are billions of internet users around the world, and close to 70% of them have a social media presence. In 2021, according to SimilarWeb, YouTube and Facebook were the second and third most visited websites in the world.

WHAT ARE SOCIAL MEDIA ALGORITHMS?

An algorithm is a set of mathematical rules that define how a group of data behaves. Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content.

TYPES OF SOCIAL MEDIA ALGORITHMS

Social media algorithms are different for different platforms, depending upon usage, purpose and user base.

1. Facebook Algorithm:

Facebook as a social media website aims to foster audience engagement. The feed is curated to reflect emotion-inducing posts, rather than promotional, sales-driven content. Users will see posts from their families and friends first and businesses later.

2. Instagram Algorithm:

Instagram algorithm prioritizes posts by time since it is based on chronology. In 2021, the algorithm incorporated six new factors: following, session time, interest, relationship with the user, time posted and user session time.

3. Twitter Algorithm:

When Twitter was launched in 2006, it ranked posts according to the timeline, so the date and time were the focus instead of the content. There are some marketing strategies for Twitter.

Social media algorithms have now become an essential parameter for impacting business strategies and user behavior on social media. We have also written a blog to share our insights on marketing strategies for applications. We hope you would go through them.